Digital Marketing Specialist

Fremont, California, United States · Product Management expand job description ↓

Description

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Requirements

  • Plan and execute all social media, email, web, SEO/SEM, marketing database, and display advertising campaigns
  • Design, build and maintain our social media presence
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Read, write and speak Chinese

Benefits

Stock options, health insurance, cell phone and meal allowance and more.

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